ASKS
Objective
To design an engaging illustration for the ASKS platform that captures its mission of connecting Moroccans with trusted local experts and resonates with everyday users seeking reliable advice and services.
ASKS.ma is the innovative Moroccan startup revolutionizing access to local expertise, empowering users to chat, call, or meet artisans, advisors, and pros for home services, business guidance, and everyday solutions.
What we've done
1. Strategic Discovery
2. Brand illustration & visual identity redesign
3. Landing page & user interface optimization
4. Iconography and component library creation
5. User journey mapping for expert-client connections
6. Design sprints to prototype chat and service features
Creative Process
1. Research: I analyzed ASKS's core values of trust, locality, and accessibility, studied competitors in the on-demand services space, and profiled their target audience of urban Moroccans aged 25-45 seeking quick expert help.
2. Sketching: Drawing from research insights, I sketched multiple illustration concepts emphasizing Moroccan motifs, human connections, and intuitive service flows to explore vibrant, culturally resonant directions.
3. Digital Design: After client review of sketches, I developed refined digital illustrations in Adobe Illustrator, integrating dynamic elements like chat bubbles and local artisan icons.
4. Refinement: I iterated on the selected design based on feedback, tweaking colors for cultural appeal and ensuring scalability across web, mobile, and marketing assets.
5. Finalization: I delivered the final illustration suite in versatile formats (SVG, PNG, AI) optimized for digital platforms, print, and responsive use on asks.ma.
Results
The new illustration vividly embodied ASKS's trustworthy, community-driven brand, boosting user sign-ups by 30% and enhancing engagement on the homepage. It was praised in local tech media and integrated seamlessly into their app and marketing campaigns.
Conclusion
Through targeted research and an iterative, client-focused process, I crafted a compelling illustration that aligned with ASKS's objectives, strengthened their visual identity, and supported their growth in Morocco's digital services market.