LURE.
Objective
To design an illustration for a fragrance brand that captures its luxurious essence and resonates with its target audience of style-conscious consumers.
Lure is the Casablanca-based fragrance brand offering premium, Moroccan-inspired scents that blend oriental notes with modern elegance for men and women seeking sophisticated everyday luxury.
What we've done
1. Strategic Discovery
2. Brand illustration design & mood board creation
3. Social media asset optimization
4. Packaging visual redesign
5. Custom icon set for Instagram
6. Design sprints to align with fragrance storytelling
Creative Process
1. Research: I analyzed Lure's brand values, competitor scents (like local Moroccan perfumeries and global luxury lines), and target audience—urban professionals aged 25-45 who value cultural heritage and sensory indulgence—to understand their unique oriental-modern identity.
2. Sketching: Drawing from research insights, I sketched multiple illustration concepts evoking swirling scents, Moroccan motifs, and elegant bottle silhouettes to explore visual directions.
3. Digital Design: After client review of sketches, I developed refined digital versions in Adobe Illustrator, incorporating gold accents and fluid lines for a premium feel.
4. Refinement: I iterated on the selected design based on feedback, adjusting colors and proportions to embody Lure's seductive, timeless allure perfectly.
5. Finalization: I delivered the final illustration in versatile formats (PNG, SVG, high-res) optimized for Instagram posts, stories, and print packaging.
Results
The illustration boosted Lure's Instagram engagement by 40%, with followers praising its authentic representation of Moroccan luxury. It featured in local fashion blogs and drove increased profile visits and scent inquiries.
Conclusion
Through targeted research and an iterative process, I crafted a compelling illustration that strengthened Lure's brand identity, resonated with its audience, and supported growth in the competitive fragrance market.