STARNETCAR.
Objective
To design a dynamic landing page for a car rental service that captures their modern, reliable brand identity and drives bookings from travelers and locals in Morocco.
Starnetcar is the Morocco-based car rental platform offering affordable, hassle-free vehicle hires across major cities like Casablanca, Marrakech, and Rabat, serving tourists, businesses, and everyday drivers.
What we've done
1. Strategic Discovery
2. Website redesign & user flow optimization
3. Mobile-responsive booking interface
4. Visual brand identity refresh
5. Interactive map & vehicle selection components
6. A/B testing sprints for conversion improvements
Creative Process
1. Research: I analyzed Starnetcar's brand values (reliability, accessibility, Moroccan vibrancy), studied competitors like local rental firms and global players, and profiled their audience—budget travelers, expats, and business users—to align with Morocco's dynamic mobility needs.
2. Sketching: Drawing from research insights, I sketched wireframes and key visuals exploring sleek car icons, route motifs, and color palettes inspired by Moroccan landscapes.
3. Digital Design: After client review of sketches, I built high-fidelity mockups in Figma, incorporating responsive layouts, booking animations, and a custom UI kit.
4. Refinement: Iterated based on feedback, tweaking elements like call-to-action buttons and vehicle galleries for better usability and cultural resonance.
5. Finalization: Delivered production-ready assets in Webflow, including optimized assets for web, mobile, and print, plus handover documentation.
Results
The redesigned site boosted booking conversions by 35%, increased user session time, and enhanced brand visibility—leading to more inquiries from international tourists and positive reviews on Google.
Conclusion
Through targeted research and an iterative, client-focused process, I crafted a landing page that embodies Starnetcar's essence, streamlines user experience, and supports their growth in Morocco's competitive car rental market.